Rachis Neon Moon collection plans to release its first line, titled Mon Dieo, soon, which is free of wiring or cleavage boosting padding and is designed for women of all body types, including women who embrace pubic, leg and underarm hair.

In other words, Neon Moon will be about as risqu as it sounds.

Instead of succumbing to the body shaming, sexualized and objectifying lingerie on the market, I used my frustration to start my own brand,Rachi explains on the fundraising site.

Not everything is about being sexy or being objectified for the male gaze, she continued. I found it difficult to find a lingerie brand that shared…

The new line of undergarments, which has antibacterial properties, is fashioned strictly from sustainable bamboo fabric, because lace and satin mold to the wearers body, which might highlight curves.

Rachi hand picked her models for the brand, women who sport healthier and natural bodies, she said, rather than standard fashion models.

Her underwear styles are named with Francophile sounding words, calling them: Coucou, Bof, Tac-Tac and Non. They are really vibrant and fun words to pronounce, which works well with the vibrant colors of the bras and knickers, she said.

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