What Social Circles Do You Draw?

Advantages of Social Media ManagementYou have a small business and you haven’t bought into the social media craze? Guess what? Silence is no longer an option. The world now begins it’s research, asks their questions, narrows it down to their top 3, and continues their conversation online. Get in the middle of it, or step back and watch the rest of the world succeed. The task is cumbersome, but here are the spaces you need to be engaging:The Social Media Cirles
  • Facebook
  • Twitter
  • Pinterest
  • YouTube
  • Google +
  • LinkedIn
  • Merchant Circle
Others to engage down the road:
  • Flickr
  • StumbleUpon
  • Kudzu
  • Foursquare
  • Instagram
Create a detailed profile within these spaces and create yourself a schedule to log in and engage at least once a week. For the more social media spaces you should find a Social Media Manager to assist you to handle the conversation. Managing multiple social networks is daunting. So, before you start posting content, requesting friends and adding followers, sign-up for a social media manager. These allow you manage your accounts on one site and schedule your messages in the future. The most popular and feature rich are:
  • Hootsuite
  • Ping.fm
The Social Media WorldTry out the free versions first to get the hang of it all and decide which you prefer to get started with. Once you get more involved and gain that understanding, I suggest SproutSocial. There are choices of plans from $9 a month to $49 a month. A free 30 day trial will let you see the power of this manager. What I like is that it allows you to take all of those you follow and the followers and create contacts out of them which you can manage in the system and track engagement. It also has one inbox for all of your messages from all the networks. Plus, it allows you to track check-ins at FourSquare and Gowalla. It’s important to have content on your social media pages before you start adding friends and followers. When you try to find friends, they’re going to look at the page to see if they want to follow you. So you need to give them a reason to follow you first. Provide valuable information about the industry. Post pictures of your business or people enjoying your business. On YouTube, post videos of your business, customer experiences, and encourage customers to make their own. You can also ‘favorite’ other YouTube users’ videos and they will end up on your page. If you’re a small airport, posting cool aerobatic videos of the Patriots’ Jet Team is a possibility that would add value to those who ‘subscribe’ to your page. Also, share those videos on your other accounts such as Twitter, Facebook and even LinkedIn. I wrote this article after seeing a shout out for assistance on our My Pure Pleasure consultant group. Since it would be a bit daunting for me to create enough information within a Facebook post to help out these entrepreneurs who understand the social media arena HAS to be entered, I wrote this post to include helpful hints to assist our My Pure Pleasure friends, and our Tickle Team Members. The question was shouted out for Facebook, Twitter, and Pinterest – so these there are the focus below. I have found a few articles that should guide in the right direction. Facebook seems to be the most popular, and I am going to assume that most of you know how to create one, so these articles are about what to do once you create your Facebook so that you can get more friends and likes. A suggestion from me. Scan your yearbook. Find and reach out to at least 10 – 20 people and ask them to come find their name and pictures in the yearbook and tag it for you. In my experience, this will skyrocket your friends list. I only found 10 people in my 1977 Ramstein Germany year book. Within 3 month almost the entire book has now found me (because of friends of friends of friends) – DO NOT GET SUCKED IN TO PAY FOR LIKES! – for Likes. here are some articles: (love this one) How To Get More Facebook Likes (a little complicated, but good suggestions) 9 Ways To Get More Likes On Your Facebook Page and for twitter: Twitter for Beginners – 5 Things to Do as a New Twitter User How Twitter Works Twittering Tips for Beginners YouTube Video – How Do You Twitter: An Introduction Tutorial On Twitter And Pinterest YouTube. A Pinterest Tutorial 9 Pinterest Tips for Business Profile Pages How to Set-Up Pinterest for Your Business in 5 Easy Steps