In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. In this edited excerpt, contributing author and social media expert Beth Hayden offers reasons and tips for why and how you should use Pinterest to promote your business.

In a sea of other social networking options, there are a number of reasons why you may want to pay attention to Pinterest—the networking site that allows users to create online image collages, then share those collages (called “pinboards”) with other Pinterest users—and possibly move it up on your list of marketing priorities. Check out these stats:

You may have heard that Pinterest is only good for marketing physical products (like jewelry or clothes) and that the social media tool can only be used to market to women. Those rumors are untrue: Pinterest is great for marketing just about any product or service, no matter who your target audience is.

It only takes a few moments to create your Pinterest business account. Once your account’s set up, you can create online collages (“boards”) for different topics you’re interested in, then add images and videos to your boards by “pinning” them. The interface is fast, slick and fun.

A lot of the content on Pinterest (up to 85 percent, according to recent figures) is “repinned” from other users—so you can make yourself stand out by regularly introducing cool new content from outside websites and blogs. And always keep your target audience in mind when you’re pinning—you want to regularly pin content that your prospects and customers will find useful, interesting or entertaining.

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