With just 140 characters to work with, its somewhat surprising that Twitter has turned into such a marketing powerhouse. Yet, the fast-paced network has firmly solidified itself as an integral addition to any successful B2B social media marketing strategy.
Much of Twitters appeal lies in the direct connection it allows between your firm and your target audience. It creates real time engagement that encourages conversation and promotes accessibility. Since tweets naturally demand a short and sweet approach, there’s no room for frivolous language or explanation Twitter makes its users get right to the point.
BALTIMORE, April 9, 2015 /PRNewswire/ –Twitter Turns Ten will be the headlines a year from now. Yet despite permeating pop culture in a way few other social networks have, Twitter retains an air of mystery that too often stymies the small business efforts to gain a foothold with the community. The platform is especially daunting for those who bring a traditional sales perspective to what is fundamentally a social channel.
http://socialmediaexaminer.com Nov 7, 2014
Social Media Marketing Podcast 118, in this episode Mark Schaefer explores Twitter marketing and what you need to know about Twitter for your business.